"Tell It Like It Is" by E-40 is a rap song that showcases the artist's brutal honesty and frankness when discussing various aspects of life, particularly in the context of the street hustle and the music industry. The lyrics address a range of themes, from drug dealing to loyalty, relationships, and the importance of self-preservation. E-40's intention is to provide a no-nonsense perspective on these topics, offering advice and observations based on his own experiences. The lyrics also touch on the idea of being true to oneself and not succumbing to the influence or opinions of others. E-40 criticizes those who are easily offended or hurt, emphasizing the need for resilience and self-assurance. He encourages listeners to speak their minds and not be afraid to assert themselves. Throughout the song, E-40 also references his own success and longevity in the music industry, contrasting it with the fleeting fame of newer artists. He emphasizes the importance of hard work, consistency, and staying true to one's own vision. Overall, "Tell It Like It Is" serves as a declaration of E-40's authenticity and refusal to conform to societal expectations or trends. It embodies the essence of his "mob music" style, characterized by gritty realism and unapologetic storytelling.