The song "Bitter Pill" by Hey Violet explores the aftermath of a breakup and the feeling of revenge and satisfaction that comes along with it. The lyrics suggest that the person who was hurt in the relationship is now watching their ex struggle and suffer, and it brings them a sense of satisfaction. The line "I bet it's hitting you now" is repeated throughout the song, emphasizing the joy the person feels knowing their ex is experiencing the pain they once did. The song also touches on the idea of self-reflection and growth. The line "Is it bad that I like this?" suggests that the person is aware that relishing in the pain of their ex might not be the most morally sound thing to do, but they can't help but feel pleased by it. Overall, "Bitter Pill" portrays a complex mix of emotions after a breakup, with a focus on the satisfaction and revenge that can come from seeing the person who hurt you suffer.