The song "THIS ONES FOR US!" by JPEGMAFIA is a powerful and confrontational track that addresses various themes and experiences. The lyrics touch on his personal journey, societal issues, and his perspective on the music industry. The song begins with a casual greeting between friends ("Yo, Yo, you good?"), followed by JPEGMAFIA expressing his appreciation for JPEGs (Joint Photographic Experts Group), which are commonly used image file formats. This line may symbolize his affinity for digital media and his desire for the artistic and creative freedom that comes with it. The following lines emphasize his self-confidence and success, mentioning that all of his projects are active and his money is secure in the bank. He references a "pretty thot" who puts cash in a mattress, possibly alluding to a romantic relationship where financial matters are involved. JPEGMAFIA asserts his independence and dismisses others who try to take advantage of him. As the song progresses, he delves into feelings of disgust and betrayal, expressing how he feels misunderstood and unappreciated by those he once loved and supported. He mentions feeling intoxicated and reflects on how people can be envious even when he cared for them. He criticizes those who put on a front and suggests that he can see through their false image. The lyrics then shift to a more aggressive and defiant tone, with JPEGMAFIA reflecting on his experiences as a military veteran. He mentions coming back from Kuwait and seeing people as targets, possibly referencing the perception of violence and danger that military personnel may carry with them. He chooses not to consume any liquor as it may evoke negative emotions related to his time in the military. He also criticizes the music industry, suggesting that it profits off the struggles and experiences of Black artists. JPEGMAFIA proceeds to confront racial dynamics, particularly noting how some white individuals privately fear or have biases towards him but publicly engage in performative activism. He demands genuine respect and warns against crossing him. He expresses indifference towards money and emphasizes his focus on making impactful music. The lyrics continue to address societal issues, calling out the hypocrisy of certain individuals and industries. JPEGMAFIA recognizes the lack of diversity in spaces like the media and accuses them of suppressing his voice. He refers to specific individuals and criticizes their actions. He asserts his own worth and talent, proclaiming his blackness and brilliance that stands out in the music industry. He acknowledges the challenges he faces, particularly being a black artist in a predominantly white industry, and the threats he receives for speaking out. He condemns rapists and labels them as leaders while expressing suspicion towards others who may be complicit or silent. JPEGMAFIA juxtaposes the seriousness of these topics with references to everyday activities, such as eating at a restaurant. He highlights the disconnect between the issues he discusses and the mundane activities people engage in, suggesting a need for more awareness and action. Overall, "THIS ONES FOR US!" is a bold and thought-provoking song that confronts various societal issues and personal experiences. It showcases JPEGMAFIA's unique perspective and his desire to challenge the status quo in the music industry and beyond.
