"Aww Shit" by Upchurch is a song that embraces and celebrates the artist's southern, rural upbringing and lifestyle. The lyrics portray Upchurch's pride in being from the "sticks" and the satisfaction he finds in defying stereotypes. He addresses the criticism and judgment that he faces from those who view him as fake or inauthentic. Upchurch acknowledges that people often form these judgments based on what they see on social media, specifically referencing his Instagram. However, he asserts that he is the real deal and challenges anyone to question his authenticity. The song also highlights Upchurch's rebellious nature and his love for partying, fighting, and living life on his own terms. He describes himself as a "redneck" who enjoys activities like fishing, drinking, and off-road driving. He takes pride in his regional identity, mentioning specific states like Kentucky, Alabama, and Colorado that are associated with southern culture. Throughout the song, Upchurch emphasizes his distinctiveness and independence. He believes he is cut from a different cloth and is unafraid to stand out or go against the norm. He expresses a sense of camaraderie with his crew and defends his fellow southern artists who are often underestimated or overlooked in the industry. Overall, "Aww Shit" is an anthem that celebrates the artist's rural background and challenges stereotypes about southern culture. Upchurch asserts his pride in his roots and asserts that he, along with his fellow artists, will continue to thrive and make their mark in the music industry.
