The song "I Like It, I Love It" by Upchurch tells the story of a man who is head over heels in love with a girl. He describes how he spent a significant amount of money at the county fair just to win her a teddy bear, even if it resulted in injuring his shoulder. Despite the challenges he faces, such as sleep deprivation and potential job loss, he can't get enough of her love and affection. The lyrics also highlight how the woman has had a profound effect on the man's behavior. Previously, he had not fully grasped the importance of courtesy, but now he finds himself going the extra mile for her. He has adopted a more considerate and caring attitude, taking on tasks such as holding umbrellas, opening doors, and doing household chores. The chorus of the song expresses the man's strong desire for more of the woman's love. He tries his best but feels unable to rise above his overwhelming feelings for her. The repetition of "I like it, I love it, I want some more of it" emphasizes his infatuation and desire to continue experiencing the love and happiness she brings into his life. The bridge of the song depicts the man's daily routine, specifically his efforts to please and spend time with the woman. He wants to make himself presentable by washing his truck and dressing up before picking her up to watch TV. As they sit on the sofa together, she moves closer to him, indicating her strong attraction and desire for him as well. Overall, the song conveys a joyful and lighthearted story of a man who has fallen deeply in love and is reveling in the happiness and fulfillment he finds in his relationship with the woman.