"I Can Sell It" by E-40 is a song that showcases the rapper's prowess in salesmanship and his ability to convince anyone to buy or believe in anything. The lyrics depict E-40's confidence in his abilities to sell various items, concepts, or services. Throughout the song, E-40 uses clever wordplay and metaphors to illustrate his confidence in his sales skills. He claims to be able to sell anything, from a flat tire to a bike, a left to a right, or even a root beer to a Sprite. He boasts about being able to sell love to hate, truth to lies, and even snow to a ski slope. Cousin Fik's verse also reinforces the theme of selling. He adds his own creative metaphors, such as selling mud to a worm, selling fire to a match, or even selling sand to the beach. The song doesn't have a specific narrative or story, but it serves as a showcase of E-40's confidence and hustler mentality. It celebrates his ability to convince others and make successful sales in various situations. Overall, "I Can Sell It" is a playful and boastful track that highlights E-40's unique salesmanship skills and ability to persuade others to buy into his hustle.