The song "In the Air Where It's Fair" by E-40 is about prioritizing money, success, and staying true to oneself in a world filled with deceit, envy, and dishonesty. The lyrics encourage listeners to put their aspirations and ambitions "in the air" where they can thrive and be treated fairly. The song begins with E-40 expressing his desire to become financially wealthy and successful while surrounded by people who are supportive of his goals. He references the land of "triflin'", where people play games of truth or dare and deception is common, comparing it to Medusa's snake-like hair. He criticizes those who are indifferent to the well-being of others and only care about their own personal gain. E-40 emphasizes the importance of maintaining focus on making money and achieving success. He advises others to speak respectfully to him and acknowledges that he doesn't need any external validation in the form of belts or switches to prove his worth. He believes that laziness and lack of hustle are traits that he cannot respect. Throughout the song, E-40 expresses his commitment to living his dream and standing up for what he believes in. He encourages listeners to value their own worth and not settle for anything less. He notes his material possessions, such as his watch and ring, and compares himself to a king. E-40 also emphasizes the importance of protecting one's brand and name and prioritizing financial gain over fame. The chorus repeats the phrase "Put it up in the air where it's fair," which signifies the need to elevate one's goals, aspirations, and ambitions into a fair and supportive environment. In the second verse, E-40 boasts about his success and influence in the music industry. He mentions being recognized as one of the most requested artists on Shazam and passing the bar exam, which is a metaphorical way of saying he's skilled in the rap game. He talks about having an importer's license and owning a wine locker at a high-end restaurant, highlighting his financial accomplishments. E-40 also addresses his ability to deal with difficult situations and protect himself. He mentions having a Heckler & Koch gun concealed in his pants (crotch) for self-defense. He continues to talk about his style, charisma, and being with his significant other who he refers to as his "queen" or "lady boss." The song concludes with E-40 acknowledging the presence of gangsters in the streets and the lack of justice through arrests. He compares the societal situation to the COVID-19 pandemic, describing it as "sick" and unsettling. Overall, "In the Air Where It's Fair" is a song that encourages listeners to prioritize their own success, focus on making money, and maintain their integrity in a world where fairness and honesty are questioned. E-40 emphasizes the need to elevate aspirations and ambitions to create a supportive environment for personal growth and achievement.