"It's Pimpin'" is a song by American rapper E-40. The song is about E-40's lifestyle as a pimp and his interactions with his female companions. He talks about having a stable of professional, beautiful women who are ready to do anything he requests. He emphasizes the importance of being in control and not letting the women walk all over him. E-40 uses the term "pimpin" to refer to his style and approach in managing his relationships with women. He describes himself as a boss and a player who knows how to handle the game. The song also touches upon the financial aspect of his lifestyle, with references to collecting money from his "bitches" and traveling to different cities like Atlantic City, Vegas, and Reno. The lyrics also mention specific individuals and elements of E-40's life. He shouts out to Rik Rok, the producer of the beat, and compares it to Dr. Dre's sound. He also includes a dialogue with a woman who he believes needs to leave her current partner and be with a boss like him. Throughout the song, E-40 asserts his dominance and confidence in his pimping abilities. Overall, "It's Pimpin'" showcases E-40's persona as a successful and respected pimp, highlighting his control over his relationships and the financial benefits that come with it.