"Keep Pimpin'" by E-40 is a song that revolves around the themes of pimping, power dynamics, and the pursuit of money and success. The lyrics depict the life of a pimp, his interactions with women, and the lavish lifestyle that comes with being a successful pimp. The song begins with D-Shot mentioning that he saw one of E-40's women trying to give herself away for free. This sets the tone for E-40's response. He confidently asserts that he is a skillful pimp who can't be easily defeated. He boasts about his ability to attract women and take advantage of them for financial gain. E-40 acknowledges that some of his actions may be seen as foolish or morally reprehensible, but he doesn't care. He suggests that the reason his women leave their partners is because they are tired of being treated poorly. He compares himself to fools and acknowledges that he acts foolishly sometimes, but it doesn't bother him. The chorus, sung by Eboni Foster, encourages E-40 to continue pimping and emphasizes that the more successful a pimp is, the wealthier he becomes. In the next verse, E-40 reflects on a woman's decision to become a prostitute. He describes her looking at herself in the mirror and deciding that she no longer wants to be afraid of men. She declares that she will no longer allow herself to be mistreated and beaten. She has chosen to make money instead. E-40 then refers to a woman with large breasts and a big behind, but he suggests that she has been with numerous partners. He questions whether such a woman is suitable to be someone's main partner. He also mentions that the woman doesn't wear panties, highlighting her promiscuous nature. The chorus is repeated again, emphasizing the importance of pimping and the accumulation of wealth and power. The final verse highlights E-40's control over multiple women. He turns unattractive women into profitable assets, making them sell their bodies and make money for him. He boasts about his influence over different social classes and mentions how even successful individuals like athletes and executives pay for sex. He also mentions providing benefits for his women, such as boat cruises and healthcare. The song ends with a repetition of the chorus, reiterating the message that successful pimping leads to greater financial rewards. Overall, "Keep Pimpin'" depicts the lifestyle and mentality of a successful pimp, emphasizing the pursuit of money, power, and control over women. The song does not endorse or glorify pimping, but rather presents it as a reality within certain subcultures.
