The song "Ooh" by E-40 featuring Problem is a hip-hop track that addresses various themes including social media, authenticity, street credibility, and success. The lyrics highlight the difference between people's behavior on social media platforms and their true emotions in real-life interactions. E-40 and Problem express their skepticism towards those who appear powerful and influential on social media but lack genuine connection or emotions in face-to-face interactions. The artists also emphasize their focus and dedication to their craft, stating that they don't make money decisions based on emotions. The line "Money plays, I don't make 'em with emotion" suggests that they prioritize rationality and calculated moves when it comes to financial matters. E-40's verse touches on his uniqueness as an artist and entrepreneur. He references his distinct style and inventiveness, claiming to be the author and inventor of his own style. He also mentions his resilience and willingness to adapt, mentioning his ability to modify firearms for optimal performance. Problem's verse reflects his confidence and success in the rap game. He dismisses the "thug talk" and states that he's not interested in superficial appearances or superficial collaborations. He credits his success to his own hard work and determination, refusing to compromise his values for personal gain. Overall, the song "Ooh" showcases E-40 and Problem's authenticity, street credibility, and their refusal to conform to societal expectations. They encourage listeners to follow their own path and stay true to themselves, rather than chasing superficial success.