The song "Under the Influencer" by Esham talks about Esham's perspective as a rapper in the music industry and his criticisms towards other rappers. The lyrics display his confidence in his own style and authenticity while questioning the integrity of other artists. Esham begins by comparing himself to an old-school Cadillac Coupe de Ville, symbolizing his classic and timeless style. He emphasizes that he doesn't need drugs to enhance his creativity or persona because he is already high on life. He asserts that he can never be fake because he always stays true to himself. The following lines express Esham's disdain for rappers who fabricate stories and exaggerate their lifestyles for fame. He warns that those who compromise their integrity and engage in snitching or dishonesty might face dire consequences, even death. Esham then criticizes rappers who try to sell their souls for success, hinting at their willingness to compromise their values and artistry for fame and fortune. He claims to have remained true to himself and not given in to such temptations. He embraces his independent and honest approach to music by highlighting that he smokes any evidence that could potentially incriminate him. The lyrics continue with Esham asserting his superiority over wack rappers and boasting about his successes. He compares himself to legendary figures like Michael Jackson, claiming to have the power to resurrect music and bring it back to life like Thriller. He confidently expresses his dominance in the rap game, dismissing mediocre rappers who try to challenge him. Esham highlights his loyalty to his fans and the homies who have supported him throughout his career. He acknowledges the influence of legendary rappers like Tupac and Biggie and toasts to their memory. The phrase "East, west, south, north blow up" signifies Esham's impact and popularity transcending geographical boundaries. He shows his respect to the different regions and people who appreciate his music. "What up, doe" is a slang expression commonly used in Detroit, Michigan, where Esham is from. As the song progresses, Esham maintains his criticism of subpar rappers and exposes those who collaborate with law enforcement to avoid legal consequences. He warns about the dangers of trusting snitches and advises listeners to be cautious and aware of their surroundings, like avoiding traps set by rats (informants). He compares himself to the ghosts in the Pac-Man video game, always on the run from snitches. Esham questions the loyalty and trust within the rap community, questioning who the true cool cats are and exposing the rats (informants). He condemns snitch rappers who betray their friends to escape legal consequences, highlighting the importance of loyalty and integrity. The last verses analyze the consequences of snitching and the betrayal of trust. Esham exposes the actions of those who signed affidavits and turned on their crew, emphasizing the negative impact of their decisions. He questions the integrity of those who turned against their friends and collaborated with law enforcement. Overall, "Under the Influencer" reflects Esham's perspective on the rap industry, authenticity, loyalty, and the negative consequences of betraying trust. It portrays him as a fearless, unapologetic artist who values staying true to himself and warns against compromising integrity for personal gain.
