The song "Velveeta" by Esham is a rap track that discusses various themes such as hustling, fame, and wealth. The lyrics are filled with wordplay, metaphors, and references to Esham's experiences and lifestyle in Detroit and Cleveland. The lyrics begin by expressing sympathy for someone's mother, indicating a possible conflict or rivalry. Then, Esham introduces himself as a person who can't fit in with the wealthy crowd, wearing practical Rockport shoes instead of fashionable veils. He mentions being outside with a gun and a nice car, referencing a lavish lifestyle typically associated with being a pimp. He also mentions being associated with rapper Master P rather than R&B singer D'Angelo. Esham continues to portray himself as a rebellious and controversial figure, mentioning his presence on radio shows and his preference for marijuana. He refers to himself as "the unholy," suggesting a rebellious and non-conformist persona. Esham states that he is from Detroit and evokes a sense of danger by mentioning splitting someone's head with a dirty pig (possibly referring to a weapon). He then mentions making a deal with the devil and not backing out of it, further emphasizing his rebellious nature. Esham talks about his presence and activities in Cleveland, hustling, drinking Tangerine-A (a reference to a type of alcohol), and being accompanied by people named Paul Paul and Day-Day. Esham expresses his desire for recognition and success, claiming to make more money than others in the rap game and asserting his skill on the microphone. He mentions shining like sunlight after walking on water in Cleveland, portraying himself as extraordinary. The chorus repeats the line "Still ain't velveeta to me," which can be interpreted as Esham saying he is not ordinary or generic like the processed cheese product Velveeta. He wants to emphasize his individuality and uniqueness. In the second verse, Esham boasts about his abilities as a rapper and his partying lifestyle. He mentions crashing parties, being drunk on Bacardi, and expressing interest in someone's girlfriend. He asserts himself as a successful and wealthy individual who steals money in various neighborhoods. He highlights his affiliation with Mobide and Masta M-I-N-D, presumably his crew or collaborators. Esham concludes the song by asserting his indifference to people's opinions and their judgment of him. He doesn't care if someone's girlfriend doesn't want to dance with him and proudly declares his loyalty to Adidas. He makes a play on words, using the phrase "fuck your man" to convey his disregard for the competition. The last line implies that Esham values substantial earnings over smaller profits. Overall, "Velveeta" showcases Esham's rebellious and self-assured character, his experiences as a hustler, and his desire for recognition and wealth in the rap game.
