The song "What They Say" by Kali Uchis is about disregarding the opinions and judgments of others and choosing to live life on one's own terms. It suggests that we don't have to listen to what others say or conform to societal expectations. The song acknowledges the pressures and criticisms faced from others who try to impose their views on the artist, but she encourages listeners to stay true to themselves and follow their own path. The lyrics depict a scenario where people are knocking on the door, threatening legal action and advising the artist to change their ways. However, the artist rejects their input and emphasizes that it is unnecessary to listen to their demands. The repetition of "You don't gotta listen, you don't gotta listen no no no" reinforces the message to ignore the opinions of others and assert independence. Overall, "What They Say" encourages individuality and self-confidence, urging listeners not to be swayed by external influences and to follow their own instincts. The song serves as a reminder to stay true to oneself and not be afraid to defy societal expectations.