The song "Hillbilly Psycho" by Upchurch tells the story of the artist's identity as a country rapper and his defiance against those who seek to bring him down. The lyrics describe how there is a figurative "bounty" on his head, meaning that people want to see him fail or be silenced because he doesn't fit the typical mold of a rapper. The song talks about Upchurch's resilience and determination, stating that despite the criticism and pressure, he remains confident in his ability to lead the country rap genre. He expresses frustration with the music industry and its focus on fame and money, as well as targeting other artists who compromise their integrity for success. Upchurch reveals his rebellious side, proclaiming that he will not conform to others' expectations and that he will speak his mind. He uses provocative imagery and strong language to emphasize his point and showcase his aggression. However, he also highlights his loyalty and camaraderie with his crew, emphasizing that he values genuine connections over shallow business relationships. Overall, the song reflects Upchurch's pride in his country roots and his determination to stand out and succeed in the music industry. It serves as an anthem for those who feel misunderstood or overlooked, encouraging them to embrace their unique identity and pursue their dreams.