The song "Norman Bait" by Upchurch (real name Ryan Edward Upchurch) is a diss track aimed at several individuals, most likely other country rap artists or people involved in the music industry. The lyrics are filled with aggressive and confrontational language, targeting various individuals and mocking their talent and success. The song begins with Upchurch talking about going to the studio to do charitable work for a foundation. But soon, he shifts the focus to criticize and insult his targets. He uses wordplay and clever metaphors to belittle them and assert his dominance in the industry. Throughout the song, Upchurch implies that these individuals are capitalizing on the country rap genre solely for financial gain, referring to it as a "money grab." He suggests that they lack authenticity and talent, accusing them of copying his style and being insincere in their music. Upchurch directly addresses specific individuals or their behaviors, using derogatory language and mocking their physical appearances. He also calls out their alleged lack of originality and reliance on industry tactics like social media and streaming platforms to gain popularity. Overall, "Norman Bait" is a diss track where Upchurch asserts his position and talent in the country rap genre while targeting other artists or figures in the industry whom he perceives as fake or undeserving of their success.
