"Vows" by Upchurch is a rap song featuring Jelly Roll. The lyrics are a reflection of their journey in the music industry and their dedication to their craft. The song highlights their determination to be recognized as great artists and their commitment to creating meaningful music. The lyrics mention their pride in their southern roots and their willingness to go against the norms of the music industry. They embrace their redneck identity, symbolizing their unique style and approach to music. The song also touches on their success and how they aim to leave a lasting impact on their fans and the industry. The chorus speaks about the current moment where they are focused on their goals and need to ride out any challenges they encounter. They want to become timeless in their craft and be remembered for their contribution to the southern music scene. Overall, "Vows" can be interpreted as an anthem for Upchurch and Jelly Roll's dedication to their music and their determination to make a mark in the industry.