The lyrics of Jean-Jacques Goldman's song "Doux" convey a message of being gentle, caring, and accommodating in a relationship. The song expresses a rejection of societal expectations and stereotypes of what makes someone desirable, successful, or impressive. Goldman sings that he won't conform to those expectations of being a werewolf, a villain, or a relentless pursuer of happiness. Instead, he promises to be tender and affectionate, giving soft kisses and being attentive to his partner's needs. He describes himself as being like a soft cuddly cat or a sweet treat, providing comfort and security in their "igloo" of love. He portrays himself as the master of their shared intimate secrets and desires, willing to be whatever they desire him to be. Goldman rejects the idea of being an intellectual or achieving societal success just to please others. He refuses to provide a detailed explanation of the Kama Sutra or any technical instructions because his focus is on being gentle and relaxed, rather than trying to impress or conform to expectations. Overall, the song conveys the message that genuine love and connection are built on tenderness, understanding, and giving each other the freedom to be oneself. It emphasizes the importance of being soft-hearted and prioritizing the emotional needs of a partner over superficial societal norms and expectations.