The song "Plus Fort" by Jean-Jacques Goldman is a critique of consumerism and materialism in modern society. The lyrics express the desire for new and improved products that allow people to go higher, faster, and farther with less effort and more comfort. It showcases the mindset of the market and the majority, demanding that their desires and needs be met. The song reflects the idea that society wants easy solutions and a bright future without having to make any effort or sacrifice. It highlights the desire for more knowledge and fewer lessons, rights without responsibilities, and everything else without spending any money. Goldman emphasizes the power and entitlement of the market and the electorate, stating that they have the right to demand and be satisfied. The repetition of "plus fort" (stronger) throughout the song reinforces the idea of continuously wanting more, bigger, faster, and stronger experiences for their senses, bodies, and stomachs. Overall, the song criticizes the consumerist culture that prioritizes material possessions and instant gratification, urging listeners to reflect on the consequences of their desires and the impact it has on society.
